Montreal PPM Results

Astral continues to dominate the Montreal market with the #1 and #2 stations. CJAD their News/Talk monster continues to control over ¼ of the audience. There are lots of people checking out Virgin (#1 cume with 805,400). This station continues to perform well at #2 but share is static at 18.5%. Q92.5 is also static with a solid #3 with a 16.7% share. The heritage rocker CHOM is the only other station to make it into double share digits with their third up book in a row with a 11.4 share.

All people 12+ Monday – Sunday 2am – 2am Montreal 
Survey period 28 February – 29 May 2011  Share % Cume Daily Cume
Station Market Feb-May Jan-Apr Dec – March Nov-Feb (000) (000)
CJAD Montreal CTRL Anglo 25.5 26.1 26.4 25.9 525.1 196.8
CJFMFM Montreal CTRL Anglo 18.5 18.6 18.5 18.2 805.4 248.9
CFQRFM Montreal CTRL Anglo 16.7 16.7 16.5 17.2 791.8 200.4
CHOMFM Montreal CTRL Anglo 11.4 10.6 10.2 10.3 682.6 148.6
CBMEFM Montreal CTRL Anglo 8.4 8.3 8.1 7.5 235.7 73.4
CBMFM Montreal CTRL Anglo 3.2 3.1 3.1 2.9 203.7 30.5
CKGM Montreal CTRL Anglo 2.8 2.9 2.8 2.6 230.6 45.2
CJPXFM Montreal CTRL Anglo 2.2 2.5 3.0 3.3 301.5 28.0
CFGLFM Montreal CTRL Anglo 2.0 1.9 2.0 2.1 637.4 48.5
CITEFM Montreal CTRL Anglo 1.0 1.1 1.2 1.2 603.7 36.3
CKMFFM Montreal CTRL Anglo 0.9 1.0 1.1 1.2 587.2 39.2
CKOIFM Montreal CTRL Anglo 0.9 0.9 0.8 0.8 578.7 42.8
CHMPFM Montreal CTRL Anglo 0.9 0.8 0.8 0.8 306.0 20.0
CKLXFM Montreal CTRL Anglo 0.6 0.6 0.5 0.5 213.1 10.8
CKAC Montreal CTRL Anglo 0.5 0.6 0.5 0.5 166.2 13.0
CBFFM Montreal CTRL Anglo 0.3 0.3 0.3 0.3 110.3 9.1
CBFXFM Montreal CTRL Anglo 0.2 0.2 0.2 0.2 131.9 4.6

TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
 
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
 
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.

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