Edmonton PPM Results

As expected, CHED continues to lead in Edmonton. Country had a good book, though, with CISN gaining .6 of a share. Rawlco continues to have success in the market on two fronts. 102.3 Now FM (CKNO-FM) has tacked on over a share since the start of the year, but that’s dwarfed by sister station, Up 99.3 (CIUP-FM), approaching almost a 3 share increase in 2011. No changes in market position occurred book to book and the rest of the stations were fairly consistent with only one notable exception – Astral’s 104-9 Virgin (CFMG-FM) continues to hemorrhage listeners. After blowing up their adult contemporary EZ Rock franchise, the station has gone from a 7.3 at the beginning of the year to a disappointing 2.6 – a drop of 9 ranks. Look for changes.

All people 12+ Monday – Sunday 2am – 2am Edmonton
Survey period 28 Feb – 29 May 2011 Share % Cume Daily Cume
Station Market Feb-
May
Jan-
Apr
Dec-
Mar
Nov-Feb (000) (000)
Station Market % % % %    
CHED Edmonton CRTL 10.5 10.7 10.7 10.5 510.2 122.5
CISNFM Edmonton CRTL 9.6 9.0 9.0 9.1 741.5 104.2
CKNOFM Edmonton CRTL 9.2 8.7 8.4 8.1 967.5 164.7
CIUPFM Edmonton CRTL 8.2 7.9 6.7 5.3 915.5 131.6
CKRAFM Edmonton CRTL 7.7 7.8 7.4 6.9 889.8 136.4
CHDIFM Edmonton CRTL 6.9 6.8 6.4 6.3 708.2 123.9
CFBRFM Edmonton CRTL 6.4 6.7 6.5 6.5 671.2 107.6
CIRKFM Edmonton CRTL 6.2 6.4 6.1 5.8 646.0 104.9
CBX+ Edmonton CRTL 6.0 6.0 6.0 5.7 368.2 81.1
CKNGFM Edmonton CRTL 4.9 4.8 5.3 5.4 828.7 110.6
CFCW * Edmonton/Camrose 4.4 4.3 4.6 5.1 249.2 46.6
CHBNFM Edmonton CRTL 4.2 4.2 4.6 4.7 843.1 129.2
CFMGFM Edmonton CRTL 2.6 3.4 4.5 7.3 199.1 35.3
CBX FM Edmonton CRTL 2.7 2.7 2.6 2.6 828.2 91.9
CFRN Edmonton CRTL 1.8 2.0 1.9 1.9 196.2 29.6
CHQT Edmonton CRTL 1.5 1.6 1.6 1.5 637.4 43.3
CKEAFM** Edmonton CRTL 1.7 1.0 0.8 0.8 225.1 37.1
 
** Note: CKEAFM changed format on March 28, 2011 from Adult Album Alternative to Adult Contemporary.TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
 
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
 
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.

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