As expected, CHED continues to lead in Edmonton. Country had a good book, though, with CISN gaining .6 of a share. Rawlco continues to have success in the market on two fronts. 102.3 Now FM (CKNO-FM) has tacked on over a share since the start of the year, but that’s dwarfed by sister station, Up 99.3 (CIUP-FM), approaching almost a 3 share increase in 2011. No changes in market position occurred book to book and the rest of the stations were fairly consistent with only one notable exception – Astral’s 104-9 Virgin (CFMG-FM) continues to hemorrhage listeners. After blowing up their adult contemporary EZ Rock franchise, the station has gone from a 7.3 at the beginning of the year to a disappointing 2.6 – a drop of 9 ranks. Look for changes.
All people 12+ Monday – Sunday 2am – 2am | Edmonton | ||||||
Survey period 28 Feb – 29 May 2011 | Share % | Cume | Daily Cume | ||||
Station | Market | Feb- May |
Jan- Apr |
Dec- Mar |
Nov-Feb | (000) | (000) |
Station | Market | % | % | % | % | ||
CHED | Edmonton CRTL | 10.5 | 10.7 | 10.7 | 10.5 | 510.2 | 122.5 |
CISNFM | Edmonton CRTL | 9.6 | 9.0 | 9.0 | 9.1 | 741.5 | 104.2 |
CKNOFM | Edmonton CRTL | 9.2 | 8.7 | 8.4 | 8.1 | 967.5 | 164.7 |
CIUPFM | Edmonton CRTL | 8.2 | 7.9 | 6.7 | 5.3 | 915.5 | 131.6 |
CKRAFM | Edmonton CRTL | 7.7 | 7.8 | 7.4 | 6.9 | 889.8 | 136.4 |
CHDIFM | Edmonton CRTL | 6.9 | 6.8 | 6.4 | 6.3 | 708.2 | 123.9 |
CFBRFM | Edmonton CRTL | 6.4 | 6.7 | 6.5 | 6.5 | 671.2 | 107.6 |
CIRKFM | Edmonton CRTL | 6.2 | 6.4 | 6.1 | 5.8 | 646.0 | 104.9 |
CBX+ | Edmonton CRTL | 6.0 | 6.0 | 6.0 | 5.7 | 368.2 | 81.1 |
CKNGFM | Edmonton CRTL | 4.9 | 4.8 | 5.3 | 5.4 | 828.7 | 110.6 |
CFCW * | Edmonton/Camrose | 4.4 | 4.3 | 4.6 | 5.1 | 249.2 | 46.6 |
CHBNFM | Edmonton CRTL | 4.2 | 4.2 | 4.6 | 4.7 | 843.1 | 129.2 |
CFMGFM | Edmonton CRTL | 2.6 | 3.4 | 4.5 | 7.3 | 199.1 | 35.3 |
CBX FM | Edmonton CRTL | 2.7 | 2.7 | 2.6 | 2.6 | 828.2 | 91.9 |
CFRN | Edmonton CRTL | 1.8 | 2.0 | 1.9 | 1.9 | 196.2 | 29.6 |
CHQT | Edmonton CRTL | 1.5 | 1.6 | 1.6 | 1.5 | 637.4 | 43.3 |
CKEAFM** | Edmonton CRTL | 1.7 | 1.0 | 0.8 | 0.8 | 225.1 | 37.1 |
** Note: CKEAFM changed format on March 28, 2011 from Adult Album Alternative to Adult Contemporary.TERMS |
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio. |
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period. |
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes. |