LDR’S Technology Allows Radio Stations To Boost Ratings While Giving Listeners Programming Control Through Social Media
Listener Driven Radio (LDR) reaches it 85th affiliate this week with the additions of KDRF-FM (Albuquerque), WIOQ-FM (Philadelphia) and KOOO-FM (Omaha). Since the company’s launch in 2009, LDR has captured eight of 10 major U.S. radio markets including New York, Los Angeles, and Chicago. LDR has also expanded its roster globally, with affiliates in Greece, Italy, France, and five major markets across Canada.
LDR’s President Daniel Anstandig credits the accomplishment to the company’s innovative team and ground-breaking software that “transforms broadcasters into crowdcasters, creating a dynamic social music experience by leveraging the power of social media to grow radio station ratings.”
LDR is the first interactive radio platform to integratewith Facebook to elevate ratings. Listeners can access a radio station’s playlist via mobile or the station’s website and vote for their favorite songs. Input and voting from listeners directly affects the music played on the station. The platform also automatically emails and instant messages listeners who opt in, informing them that their favorite track plays on the air and impacting PPM results.
For more information:
Daniel Anstandig President, LDR (216) 965-5440
Greg Hunt VP/Affiliate Relations, LDR (440) 925-7847