Toronto PPM Results

The Toronto market was stable over this last PPM measurement period with no real movement in the top five ranking stations. Q107 moved up one place to take 6th place dropping Boom to 7th. It is too early to see what the rebranded CHUM AM frequency will do, and clearly the Hamilton stations are not making any impact in Toronto with either Oldies or Smooth Jazz. Flow has moved up from 17th to 14th and is now ahead of Z103.5 so the huge television campaign promoting Flow looks to be getting some traction.

All People 12+ Monday – Sunday 2am – 2am Toronto

Survey period 24 January – 24 April 2011

Share %

Cume

Daily Cume

Station

Market

Jan April

Dec

Mar

Nov – Feb

(000)

(000)

CHFIFM

Toronto CTRL

12.5

12.4

14.5

5,035.9

917.7

CHUMFM

Toronto CTRL

10.5

10.6

9.6

4,692.3

819.8

CBLAFM

Toronto CTRL

8.6

8.7

8.8

1,713.9

421.9

CFTR

Toronto CTRL

7.8

8.1

7.8

3,241.9

766.5

CHBMFM

Toronto CTRL

7.1

7.1

7.4

4,477.3

587.7

CILQFM

Toronto CTRL

6.7

6.4

6.1

3,330.0

510.6

CKFMFM

Toronto CTRL

6.2

6.6

7.0

4,632.2

716.4

CFRB

Toronto CTRL

6.1

6.3

6.2

1,138.5

243.9

CFNYFM

Toronto CTRL

5.4

5.1

5.1

2,824.5

415.1

CFMZF+

Toronto CTRL

5.1

5.3

5.1

2,081.0

262.4

CKISFM

Toronto CTRL

3.3

3.3

3.2

3,410.4

489.9

CJCL

Toronto CTRL

2.8

2.6

2.4

1,414.0

215.7

CFZM

Toronto CTRL

2.7

2.6

2.4

1,125.5

130.0

CFXJFM

Toronto CTRL

2.5

2.1

1.9

2,175.4

261.1

CIDCFM

Toronto CTRL

2.4

2.3

2.3

2,869.7

367.8

CFMJ

Toronto CTRL

2.3

2.2

2.1

1,483.2

197.4

CINGFM*

TorontoHamilton

2.0

2.0

2,122.3

190.9

CJRTFM

Toronto CTRL

1.9

2.5

2.7

1,156.6

112.9

CBL FM

Toronto CTRL

1.4

1.4

1.4

1,164.0

117.7

CKDXFM

Toronto CTRL

1.3

1.4

1.4

866.1

85.4

CIWVFM*

TorontoHamilton

0.5

0.5

0.5

686.8

38.1

CHUM

Toronto CTRL

0.1

0.1

0.1

562.3

23.3

?

TERMS

Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.

Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.

Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.

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