Montreal PPM Results

by Trish on May 5, 2011

Montrealers love an election and it’s helped power the News/Talk CJAD juggernaut even higher (from 25.9 to 26.4, 12+)! Virgin continues to grow their overall audience and is a comfortable #2 in the market. AC slipped slightly with Q92.5 dropping from 17.2 to 16.5, but they are still well ahead of heritage rocker CHOM that remained steady with just over a 10 share. Commercially, Anglo Montreal remains a four horse race.
All people 12+ Monday – Sunday 2am – 2am Montreal
Survey period 24 /1-24/4/11 Share % Cume Daily Cume
Station Market Jan-Apr Dec – March Nov-Feb (000) (000)
Station Market % (000) (000)
CJAD Montreal CTRL Anglo 26.1 26.4 25.9 518.3 203.3
CJFMFM Montreal CTRL Anglo 18.6 18.5 18.2 783.5 240.2
CFQRFM Montreal CTRL Anglo 16.7 16.5 17.2 773.2 200.2
CHOMFM Montreal CTRL Anglo 10.6 10.2 10.3 649.1 142.2
CBMEFM Montreal CTRL Anglo 8.3 8.1 7.5 230.6 71.3
CBMFM Montreal CTRL Anglo 3.1 3.1 2.9 214.1 28.8
CKGM Montreal CTRL Anglo 2.9 2.8 2.6 246.6 47.2
CJPXFM Montreal CTRL Anglo 2.5 3.0 3.3 304.1 31.4
CFGLFM Montreal CTRL Anglo 1.9 2.0 2.1 631.7 45.4
CITEFM Montreal CTRL Anglo 1.1 1.2 1.2 581.7 33.8
CKMFFM Montreal CTRL Anglo 1.0 1.1 1.2 550.7 36.2
CKOIFM Montreal CTRL Anglo 0.9 0.8 0.8 572.9 41.1
CHMPFM Montreal CTRL Anglo 0.8 0.8 0.8 291.4 18.8
CKAC Montreal CTRL Anglo 0.6 0.5 0.5 175.4 13.9
CKLXFM Montreal CTRL Anglo 0.6 0.5 0.5 206.4 10.8
CBFFM Montreal CTRL Anglo 0.3 0.3 0.3 118.0 8.9
CBFXFM Montreal CTRL Anglo 0.2 0.2 0.2 132.3 4.7
TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.
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