Edmonton PPM Results

by Trish on May 5, 2011

CHED, the Corus News and information station continues to lead the pack in Edmonton. The big gainer in this last book was the Rawlco owned station at 99.3 (CIUP-FM) that flipped from Smooth Jazz to classic Hits last October. They went “up” a spot to 4th with a 7.9% share. The Astral gamble in Edmonton to blow up A/C and move to Top 40 with the Virgin Brand saw a further drop (4.5 to a 3.4%), so they have half of the audience they had in the previous format. However the Harvard owned station, CKEA does not appear to be benefiting from the droves of listeners deserting Virgin as “Lite” is still in last place with a 1.0% share.
All people 12+ Monday – Sunday 2am – 2am Edmonton
Survey period 24/1 – 24/4 2011 Share % Cume Daily Cume
Station Market Jan-Apr Dec – March Nov-Feb (000) (000)
Station Market % (000) (000)
CHED Edmonton CRTL 10.7 10.7 10.5 507.9 125.0
CISNFM Edmonton CRTL 9.0 9.0 9.1 725.4 97.4
CKNOFM Edmonton CRTL 8.7 8.4 8.1 946.4 154.9
CIUPFM Edmonton CRTL 7.9 6.7 5.3 902.1 122.3
CKRAFM Edmonton CRTL 7.8 7.4 6.9 869.5 129.8
CHDIFM Edmonton CRTL 6.8 6.4 6.3 685.8 123.7
CFBRFM Edmonton CRTL 6.7 6.5 6.5 683.9 108.7
CIRKFM Edmonton CRTL 6.4 6.1 5.8 678.0 101.9
CBX+ Edmonton CRTL 6.0 6.0 5.7 329.8 79.4
CKNGFM Edmonton CRTL 4.8 5.3 5.4 845.1 110.9
CFCW * Edmonton/Camrose 4.3 4.6 5.1 244.2 45.3
CHBNFM Edmonton CRTL 4.2 4.6 4.7 848.4 128.9
CFMGFM Edmonton CRTL 3.4 4.5 7.3 870.1 100.1
CBX FM Edmonton CRTL 2.7 2.6 2.6 213.4 34.6
CFRN Edmonton CRTL 2.0 1.9 1.9 206.0 31.9
CHQT Edmonton CRTL 1.6 1.6 1.5 227.2 36.5
CKEAFM Edmonton CRTL 1.0 0.8 0.8 518.7 33.3
TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.
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