Monteal PPM ratings

by chris on April 8, 2011

Montrealers love an election and it’s helped power the News/Talk CJAD juggernaut even higher (from 25.9 to 26.4, 12+)! Virgin continues to grow their overall audience and is a comfortable #2 in the market. AC slipped slightly with Q92.5 dropping from 17.2 to 16.5, but they are still well ahead of heritage rocker CHOM that remained steady with just over a 10 share. Commercially, Anglo Montreal remains a four horse race.
 
All people 12+ Monday – Sunday 2am – 2am
Montreal
 
Survey period: Radio Meter 2010/11 – December 27, 2010 – March 27, 2011
Share %
Cume
Daily Cume
 
Station
Market
Dec-Mar
Nov-Feb
(000)
(000)
 
CJAD
Montreal CTRL Anglo
26.4
25.9
521.7
201.4
 
CJFMFM
Montreal CTRL Anglo
18.5
18.2
790.0
232.2
 
CFQRFM
Montreal CTRL Anglo
16.5
17.2
769.1
196.4
 
CHOMFM
Montreal CTRL Anglo
10.2
10.3
670.4
136.1
 
CBMEFM
Montreal CTRL Anglo
8.1
7.5
211.3
68.5
 
CBMFM
Montreal CTRL Anglo
3.1
2.9
199.2
28.1
 
CJPXFM
Montreal CTRL Anglo
3.0
3.3
294.1
33.8
 
CKGM
Montreal CTRL Anglo
2.8
2.6
233.9
45.0
 
CFGLFM
Montreal CTRL Anglo
2.0
2.1
645.7
45.5
 
CITEFM
Montreal CTRL Anglo
1.2
1.2
577.4
31.8
 
CKMFFM
Montreal CTRL Anglo
1.1
1.2
516.0
34.8
 
CHMPFM
Montreal CTRL Anglo
0.8
0.8
252.1
17.1
 
CKOIFM
Montreal CTRL Anglo
0.8
0.8
569.5
39.3
 
CKAC
Montreal CTRL Anglo
0.5
0.5
159.5
13.1
 
CKLXFM
Montreal CTRL Anglo
0.5
0.5
205.0
10.5
 
CBFFM
Montreal CTRL Anglo
0.3
0.3
109.6
7.9
 
CBFXFM
Montreal CTRL Anglo
0.2
0.2
139.9
4.5
 
 
TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
 
 
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
 
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.
Share

Leave a Comment