Toronto PPM numbers

Two stations in Toronto made it into double share digits in the latest 3 month PPM measurement period. CHFI continues to lead the pack but they are down from a 14.5% to a 12.4%. CHUM FM is closing the gap and increased by a full point to remain at #2 with a 10.6%. The battle amongst the top 40 stations is still hot and heavy with Astral’s Virgin radio improving to a 7.1%. Both KISS and Z103 are static but Flow improved slightly and now has a 2.1% share of the 12+ Toronto market. 
 
 
All people 12+ Monday – Sunday 2am – 2am               
Toronto
Survey period: Radio Meter 2010/11 – December 27, 2010 – March 27, 2011
 
Share
Cume
Daily Cume
Station
Market
Dec-Mar
Nov-Feb
(000)
(000)
CHFIFM
Toronto CTRL
12.4
14.5
5,053.0
901.7
CHUMFM
Toronto CTRL
10.6
9.6
4,698.4
814.9
CBLAFM
Toronto CTRL
8.7
8.8
1,644.2
410.6
CFTR
Toronto CTRL
8.1
7.8
3,135.7
766.6
CHBMFM
Toronto CTRL
7.1
7.4
4,456.1
578.3
CKFMFM
Toronto CTRL
6.6
7.0
4,585.1
698.8
CILQFM
Toronto CTRL
6.4
6.1
3,188.9
492.1
CFRB
Toronto CTRL
6.3
6.2
1,076.0
237.1
CFMZF+
Toronto CTRL
5.3
5.1
1,928.1
260.8
CFNYFM
Toronto CTRL
5.1
5.1
2,836.1
422.3
CKISFM
Toronto CTRL
3.3
3.2
3,344.1
491.0
CFZM
Toronto CTRL
2.6
2.4
1,058.7
123.7
CJCL
Toronto CTRL
2.6
2.4
1,453.4
207.9
CJRTFM
Toronto CTRL
2.5
2.7
1,197.8
118.0
CIDCFM
Toronto CTRL
2.3
2.3
2,919.7
365.0
CFMJ
Toronto CTRL
2.2
2.1
1,378.3
190.5
CFXJFM
Toronto CTRL
2.1
1.9
2,163.2
236.4
CINGFM*
Toronto CTRL/Hamilton
2.0
2,154.1
179.3
CBL FM
Toronto CTRL
1.4
1.4
1,242.5
115.9
CKDXFM
Toronto CTRL
1.4
1.4
830.7
82.0
CIWVFM*
Toronto CTRL/Hamilton
0.5
0.5
673.4
35.4
CHUM
Toronto CTRL
0.1
0.1
489.5
15.8
* = spill station
 
 
 
TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
 
 
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
 
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.