Edmonton PPM ratings

by chris on April 7, 2011

CHED The Corus News and information station continues to lead the pack in Edmonton. The big change in Edmonton ratings is the Astral station that dumped A/C in favour of Top 40 and moved to Virgin. It’s early days yet for this station but they dropped from a 7.3% to a 4.5%. It will be interesting to see if the Harvard owned station, CKEA currently last in the market, but flipped recently to Lite 95.3 can capture enough AC listeners to improve their ratings position.
 
All people 12+ Monday – Sunday 2am – 2am        Edmonton
Survey period: Radio Meter 2010/11 – December 27, 2010 – March 27, 2011
 
Share %
Cume
Daily Cume
Station
Market
Dec-Mar
Nov-Feb
(000)
(000)
CHED
Edmonton CRTL
10.7
10.5
528.0
126.6
CISNFM
Edmonton CRTL
9.0
9.1
702.8
93.8
CKNOFM
Edmonton CRTL
8.4
8.1
892.2
146.5
CKRAFM
Edmonton CRTL
7.4
6.9
855.6
118.7
CIUPFM
Edmonton CRTL
6.7
5.3
852.4
101.7
CFBRFM
Edmonton CRTL
6.5
6.5
685.5
107.9
CHDIFM
Edmonton CRTL
6.4
6.3
662.1
120.0
CIRKFM
Edmonton CRTL
6.1
5.8
645.3
97.6
CBX+
Edmonton CRTL
6.0
5.7
339.1
76.4
CKNGFM
Edmonton CRTL
5.3
5.4
804.8
109.8
CFCW *
Edmonton CRTL/Camrose
4.6
5.1
229.0
45.7
CHBNFM
Edmonton CRTL
4.6
4.7
819.1
130.0
CFMGFM
Edmonton CRTL
4.5
7.3
942.4
113.5
CBX FM
Edmonton CRTL
2.6
2.6
194.6
34.1
CFRN
Edmonton CRTL
1.9
1.9
237.5
33.0
CHQT
Edmonton CRTL
1.6
1.5
224.9
36.8
CKEAFM
Edmonton CRTL
0.8
0.8
375.7
26.6
* = spill station
 
 
 
TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
 
 
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
 
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.
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