What We Can Learn From PPM in the USA

  Arbitron recently held another client briefing and brought in the two executives from COLEMAN INSIGHTS to debunk five “PPM myths” that are nonetheless being taken for gospel by more than a few programmers.
  In short Colmen say:
•Most listening habituated
•Reliance on pre-sets
•Little scanning and “stumbling” upon stations
•Most listening comes from Intentional useYou can read their report Coleman PPM Brieifing 2011