How the Release of the iPad 2 May Help Radio

by chris on March 25, 2011

With the release of Apple’s IPad 2 in Canada today (March 25th), there is a new research study you may be interested in. According to a recent study by the Pew Research Center’s Project For Excellence in Journalism, nearly half of all American adults (47%) report that they get at least some local news and information on their cellphone or tablet computer.
What they seek out most on mobile platforms is information that is practical and in real time: 42% of mobile device owners report getting weather updates on their phones or tablets; 37% say they get material about restaurants or other local businesses.  Adults who get local news and information on mobile devices are more likely than others to feel they can have on impact on their communities, more likely to use a variety of media platforms, feel more plugged into the media environment than they did a few years ago, and are more likely to use social media. You can read the full report here.
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