What they seek out most on mobile platforms is information that is practical and in real time: 42% of mobile device owners report getting weather updates on their phones or tablets; 37% say they get material about restaurants or other local businesses. Adults who get local news and information on mobile devices are more likely than others to feel they can have on impact on their communities, more likely to use a variety of media platforms, feel more plugged into the media environment than they did a few years ago, and are more likely to use social media. You can read the full report here. |