LDR Launches “Takeover” in Chicago

Listener Driven Radio today announced the release of its latest software offering – LDR.Takeover. With a lucrative set of new features and capabilities, including deep integration with Facebook, LDR.Takeover provides radio stations the next step in leveraging the power of social media to grow ratings and revenue. The product is optimized for daypart programming and designed for stations looking to offer increased control to listeners for specific time periods and shows.

Bonneville-owned WTMX-101.9 The Mix, a perennial leader in Chicago radio, will be the first station to launch the platform. WTMX will engage LDR.Takeover for U Mix It, a new nightly show, which allows listeners take control of the station. The program will launch on February 16 at 8 p.m. CT.  The station has already sold a premium digital sponsorship to Pepsi for the program. 

U Mix It is a new social music experience for Chicago music fans,” said Bonneville Senior VP/Programming, Greg Solk. “We’ve enjoyed working with Daniel Anstandig and the LDR team on the new platform that will power this show. Never before have Chicago radio listeners had this level of control and influence. Now every weeknight at 8 p.m., our audience becomes the Music Director.”

With heavy Facebook and Twitter integration, LDR.Takeover offers listeners real-time control of a radio station’s programming, allowing them to move songs in the playlist queue; recommend songs for airplay; receive SMS text messages, IMs, or e-mails when their favorite songs play; and dedicate songs to friends via Facebook. LDR.Takeover also has a built-in music recommendation engine to introduce listeners to new music. 

“We continue to innovate and create new ways for radio to integrate social media and real-time listener input,” said Daniel Anstandig, President of Listener Driven Radio. “Greg Solk, Mary Ellen Kachinske and the entire Bonneville Chicago team have been closely involved in the development of the LDR.Takeover platform. Their vision for real-time collaboration with the audience combined with our group’s knowledge of social media has resulted in an entirely new and paradigm-shifting way of programming radio.” 

The LDR.Takeover platform also ties directly into RCS Nexgen Automation and a number of other automation systems. Like all LDR products, it is white-labeled for each station to brand as they choose. It is the second product offering from Listener Driven Radio designed for broadcasters. The company’s original platform, LDR.1, continues to add features and affiliates. It is now used by stations in more than 50 markets globally, including New York, Philadelphia, Atlanta, Detroit, Paris and five major markets across Canada. Learn more abut Listener Drive Radio here.