Radio reaches over 90% of the population in England

The company that measures radio listening in the U.K. RAJAR (Radio Joint Audience Research Limited) has released the latest results. Radio reaches almost 91% of all adults living in Great Britain each week. This means radio reaches over 42 million people in any week.

This is spread over both analog and digital platforms and 25% of all tuning now happens on a digital receiver. Great Britain adopted DAB several years ago, and today the Brit’s have lots of different ways they can listen to digital radio from set top boxes, television, internet and also via their mobile devices. DAB digital radio listening hours are up 26.9% on a year-to-year basis and access to a digital receiver is up 7.9 percent, to 18.5 million adults.

 DAB accounts for 63.2% of all digital listening hours, with DTV and Internet also on the rise.

More information on the study can be found here