A station in Germany held a contest to win a Mini Cooper, inviting listeners to do the “craziest thing to win a car.” One listener, Andreas Muller, offered to have the word “mini” tattood on his penis. The station accepted and even broadcast the procedure live on the air. The winner’s view of it all was, “Once I’m sitting in the car, it won’t matter any more. Then the pain will be gone and it’ll be all right.”