PHILADELPHIA (Nov 15, 2010) –Listener Driven Radio (LDR), the leader in interactive audio programming software, today announced Clear Channel’s WISX Mix 106.1 as its newest affiliate.
WISX re-branded their Hot AC format today to become Mix 106.1 where “You Control the Mix.” Using Listener Driven Radio’s technology, Mix will give listeners a say in what’s played each hour. Listeners will vote and influence the station’s music in real-time at www.mixphiladelphia.com.
Brian Check, Clear Channel Philadelphia Operations Manager said, “We’re calling this new feature MIX CONTROL. It gives listeners in Philadelphia an unprecedented voice in driving the music. No other Philadelphia radio station is giving the audience this amount of influence.” Mix Control will launch on November 18, 2010.
“We are proud to expand our partnership with Clear Channel Radio. Brian Check and the team at Clear Channel in Philadelphia are leaders in the marketplace,” said Daniel Anstandig, President of LDR.
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ABOUT LISTENER DRIVEN RADIO:
With more than 35 affiliate stations, networks, and broadcast groups in the USA, Canada, and Europe, LDR is ground breaking software that empowers listeners to become on-air programming collaborators, fostering loyalty via real time interaction. Listeners can access a radio station’s playlist via mobile or the station’s website and vote for their favorite songs. Input and voting from listeners directly affects the music played on the station. The platform also automatically emails and instant messages listeners who opt in, informing them that their favorite track plays on the air and impacting PPM results.
ABOUT CLEAR CHANNEL COMMUNICATIONS:
Clear Channel Communications, Inc. (OTCBB:CCMO) is a global media and entertainment company specializing in mobile and on-demand entertainment and information services for local communities and premiere opportunities for advertisers. Based in San Antonio, Texas, the company’s businesses include radio and outdoor displays. More information is available at www.clearchannel.com.
