Monetizing Radio and TV Web Properties with John Potter

The Ontario Association of Broadcasters’ Connection 2010 conference will feature many great speakers.  John Potter, VP Training, Radio Advertising Bureau is one of them.  Highly topical, the title of John’s session is Monetizing Radio and TV Web Properties.

Interactive advertising provides broadcasters the best opportunity for incremental revenue gains.  Are you maximizing your website revenues?  Do you have an e-mail database capable of targeted ad campaigns?  Are you selling online video, online audio, texting, mobile advertising, social media and coupons?  Whether you are new to selling Interactive you learn Best Practices for Radio and TV websites and other digital platforms.  If you are experienced at selling Interactive your creativity will be stimulated with the Digital Ideamania segment.  Join us for this fast-paced session on the latest ways to make money using your web and digital properties.

Be sure to catch John at CONNECTION 2010, Thursday, October 21st, 2010

Tickets $199 for members; $249 non-members.   To register or contact Val at, 905-554-2730.