Smartphones Graduate from “Next Big Thing” to “Most Essential Thing”

A new and innovative radio industry study vividly demonstrates a sea change in the way smartphones are affecting the everyday behaviors of average American consumers. The findings show that radio has multiple opportunities to take part in the smartphone revolution.

The 60-minute video research project, “Goin’ Mobile,” was commissioned by Arbitron and conducted by Jacobs Media. Read more about it here.  Be sure to click on the video at the bottom of the article.