Listener Driven Radio – Businesses Look to the Crowds for Content

In a recent article, lists five businesses that look to the crowds for content, including Listener Driven  Radio. 

Tapping the crowd for creative input can provide a double-sided benefit for businesses: first, it unleashes a huge resource of ideas, often at little or no cost. Second, it’s a powerful marketing tool, providing information about who potential customers are, and about what they like. Here are five recently spotted enterprises that make use of content from the crowd…

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