Alan Burns and Associates will be releasing results of a study later today, which reveals that 25% of all women feel that radio does not understand them. The study goes on to say that this is leading to decreased listening.
The results of this study will be presented over a series of four webinars, starting today at 2pm EDT. For more information, and to register for the webinars, click here.
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ByrnesMedia Inc. is a radio and new media strategy company with decades of experience positioning successful stations throughout Canada and around the world.
