Update: The Digital Future Of Radio

RBR-TVBR has been stating this for over two years – the necessity for every local radio and television station to make the investment and enter into the new digital age (some are calling it new media—it’s not new).

We are so entrenched in our old way of thinking – we (radio and TV) get the connotation of “old media” because we’re not progressing with what the consumer is using at their fingertips—smartphones and all of the apps that go with.

So as you go forth, the biggest fear that most broadcasters have told us over the last two years is simply fear of the unknown.

Thanks to Warren Cosford for this article. Click here for more details.