Latest Vancouver and Toronto PPM’s

With diaries now in our rear view mirrors for 5 key markets, radio buyers, sellers and programmers now speak only one language for these majors…PPM. The rest or the country continues to rely on diaries which cover a different rating period. Moreover diary results are released at a different time from their PPM brethren. Today’s PPM radio release from BBM completes the thirteen week period covering March 1st to May 30th. This marks the third 13 week period in the new era of measurement for Toronto, Vancouver, Calgary and Edmonton. Let’s take a look at the numbers.

Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM with a 13.7% share of hours tuned for A12+ (down slightly from 13.9 last time out) followed by up and comer BOOM-FM with a 9.5% (up from 9.3%). Office favourite CHFI-FM leads the way for females 25-54 with an 16.6% share (down from 18.3%) followed by another office station CHUM-FM with 16.2% share (down from 16.7%). Q107 is on top for males 25-54, posting a 14.8% share (up from 13.9% in the last 13 week book).  The Edge held their #1 slot with M18-34 turning in a 15.7% share (up from 14.4).

Vancouver: CKNW holds the #1 spot for A12+ with a 14.6% share of hours tuned (up from 14.0% last time out). PPM seems to like CKNW, in part due to the fact that it is played in a wide variety of environments.  Office station 103.5QM-FM, although slipping slightly, continues to benefit from the new methodology, maintaining the top spot for F25-54 with a 14.7% share (down from 15.6%). In a tight race for M25-54 listeners CKNW (with 9.9%) inched out Rock 101 (with 9.6%). In a bizarre artefact of the PPM era, QM-FM tops the list for M18-34 followed with 12.7% share of hours tuned. When it comes to Females 18-34, the Beat takes top spot with an 11.8% share followed by Virgin at 11.6%

See summary charts belowA brief overview of share figures from the latest PPM 2010 BBM release courtesy of David Bray…

David Bray is a Partner at Hennessy & Bray Communications.

Feel free to forward questions and inquiries:

                                    Phone:  (416)431-5792  
 
                                  E-mail: davidbray@hennessyandbray.caom 
                                  
Web site: hennessyandbray.com

Toronto 

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station A12+PPM March 1-May 30 A12+PPM Nov. 30-Feb. 28 W25-54PPM March 1-May 31  W25-54PPM Nov. 30-Feb. 28 M25-54PPM

March 1-May 30

M25-54PPM

Nov. 30-Feb. 28

CBC Radio Two 1.9 2.1 1.5 1.5 1.0 1.3
CBC Radio One 8.8 9.4 5.5 5.4 6.7 6.5
AM 640 Toronto 2.2 2.0 .7 .6 3.7 4.2
Classical 96.3 FM 4.7 5.0 1.7 1.7 1.3 1.7
102.1 The Edge 5.2 4.9 6.9 5.5 8.6 8.3
News Talk 1010 CFRB 5.7 3.9 1.6 1.1 5.2 3.8
680 News 8.0 7.5 6.7 6.5 7.7 7.4
Flow 93.5 1.9 2.3 2.1 2.8 2.0 3.0
AM 740  Prime Time Radio 2.8 2.2 .3 .6 .3 .2
98.1 CHFI-FM 13.7 13.9 16.6 18.3 7.5 8.5
CP24 Radio 1050 .1 .1 .1 .1 .1 .1
104.5 CHUM-FM 9.4 9.8 16.2 16.7 10.8 12.1
Z103.5 2.9 2.8 4.6 4.5 3.6 3.7
Q107 7.1 7.3 5.3 5.6 14.8 13.9
Vinyl 95.3  2.2 1.6 2.4 1.9 2.4 2.1
The FAN 590 3.1 2.6 .9 .9 6.6 5.5
CHBM-FM 9.5 9.3 12.0 10.4 9.5 8.1
Jazz FM 91 1.6 2.1 1.2 1.9 .9 1.3
88.5 The Jewel 1.2 1.7 .5 .6 .3 .3
Virgin Radio 99.9 5.2 5.9 9.0 9.6 6.1 6.0
KISS 92.5 3.4 2.7 4.0 2.8 1.8 1.7
             

Vancouver 

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station A12+PPM March 1-May 30 A12+PPM Nov. 30-Feb. 28 W25-54PPM March 1-May 31  W25-54PPM Nov. 30-Feb. 28 M25-54PPM

March 1-May 30

M25-54PPM

Nov. 30-Feb. 28

CBC Radio One 8.6 8.3 6.1 5.8 6.7 5.2
CBC Radio Two 3.1 3.0 2.0 1.2 1.7 1.6
The Beat 94.5 6.7 6.0 7.3 7.3 6.9 6.1
Rock 101 4.7 5.4 3.6 3.8 9.6 10.3
99.3 The Fox 3.5 4.2 2.7 3.5 7.3 9.1
TALK 1410/ Team 1410 .4 .4 .1 .1 1.0 .9
104.9 FUN-FM 6.0 5.5 5.1 4.6 8.8 7.8
SHORE 104 1.8 1.1 2.1 1.3 3.3 1.8
AM 730 Traffic .5 .7 .4 .5 .8 1.3
103.5 QM FM 9.1 9.7 14.7 15.6 7.2 7.2
AM650 5.1 4.6 1.4 .8 1.6 1.5
JR FM 5.5 5.5 9.9 9.9 3.1 4.5
96.9 Jack FM 6.9 6.8 10.3 10.1 7.9 6.8
CKNW 14.6 14.0 3.6 3.8 9.9 10.5
100.5 The Peak 1.8 1.8 4.5 4.0 2.3 2.5
The Team 1040 4.6 4.3 3.5 3.5 7.3 7.1
News 1130 4.9 4.7 6.0 4.9 3.7 3.4
Virgin Radio 95.3 5.2 5.9 8.8 10.6 6.7 6.6