I’ve often said the best radio stations are the ones that feature creative excellence in their commercials and station imaging. One of radio’s great strengths is its ability to create images that and brands that are memorable. David Ogilvy was such a creative champion.
Measured by his creativity, Ogilvy was most famous for the man in the Hathaway shirt, his pitch for Rolls Royce (“At 60 mph, the loudest noise in this Rolls-Royce comes from the electric clock”), and his clever insight to market Dove soap as 1/4 cleansing cream.
But beyond the ads, this elegant and eclectic Brit pioneered consumer research, direct marketing–and built an industry-leading juggernaut, Ogilvy & Mather.