SUPER BOWL XLIV is the most-watched SUPER BOWL ever with a record audience of 6.7 million viewers in Canada on CTV (6.025 million) and RDS (650,000). Â Preliminary overnight data from BBM Canada confirms that the New Orleans Saints’ 31-17 victory over the Indianapolis Colts on Sunday is the second biggest audience for any broadcast on Canadian television since 1994.* Overall, an astonishing 16.64 million viewers – or one in two Canadians – tuned in to some or all of the broadcast on CTV or RDS.
Audience levels for SUPER BOWL XLIV on CTV and RDS peaked at 8 million viewers in the final minutes of the fourth quarter as the New Orleans Saints’ Tracy Porter returned a Peyton Manning interception for a touchdown, sealing the Saints victory. The game attracted nearly two million viewers alone in Toronto/Hamilton, Canada’s largest television market, and delivered an incredible 65 share among Men 18-34, 18-49 and 25-54. Read more about this story at broadcastermagazine.comÂ here