How the Dave, Oprah and Jay 15 second Superbowl spot came about

This was David Letterman’s idea and happened because Letterman’s producer called Leno’s producer and convinced Jay to fly to New York and film the spot at the CBS studios during the normal taping of one of Dave’s shows. Even the top NBC executives had no clue the spot was made. Jay Leno sounded very classy as he talked about this on his show on Monday night.