On Wednesday,Â shortly before 5:00 pm, Barbara Mandrellâ€™s â€œI Was Country When Country Wasnâ€™t Coolâ€ signalled the end of B-103â€™s (CKOV-FM) Kelowna 2Â½ year country format. Now, it’s Q-103 (CKQQ-FM) with a Hot AC format, targeting females 25-44. First song was Sheryl Crowâ€™s â€œA Change Would Do You Good”.
VP/GMÂ Bruce Davis ofÂ Jim Pattison Broadcast’s Kelowna stations, saysÂ the switch caused a storm of protest fromÂ loyal Country listeners. â€œYou do not announce format changes in advance, so the flipÂ came as a total surprise to our listeners. There’s a sense of loss. I spent the entire day on the phoneâ€, he said.
Further, Davis made the point that whileÂ Country listeners are extremely loyal, the numbers werenâ€™t enough to make CKOV commercially viable. There are seven Kelowna stationsÂ competing for listeners and ad dollars.
Q-103 is running commercial-free and without a news package untilÂ Feb. 8 when the new on-air line-up takes effect. Steve Thompson
, in from BOB FM Winnipeg
joins Heather Adams
in the morning. Troy Scott
moves from mornings to afternoons. Drew Ferreira
, most recently having worked at stations in Barrie and Cornwall, is doing mid-days. Check out their new website and listen online here