The Radio Marketing Bureau unveils Canada’s newest creative superstars at the Fairmont Royal York, during the RMB Crystal Awards, Thursday March 11th, 2010.

Great radio will be played, trophies will be awarded and one very special entry will take away the coveted Platinum Crystal Award and $10,000 cash prize for “Best in Show”.

The day begins at 9:00 a.m. with the annual RMB Creative Summit. This is your chance to meet today’s brightest thinkers in the field of radio creative. This year, there will be two radio heavy-weights: D.J. Williams (9:00 a.m. – 10:00 a.m.) and Jeffrey Hedquist (10:15 a.m. – 12:00 p.m.).

9:00 a.m. – D.J. Williams, author of soundBait: Creative Weapons of MASS Distraction, will focus
on the importance of creative and ensuring your commercials do what they’re intended to do. Inspiration is set against the backdrop of tight deadlines, difficult clients and unrealistic requests. D.J. Williams will offer pro-active techniques that can be implemented immediately into the daily process at any station at zero cost.

10:15 a.m. – Jeffrey Hedquist presents “Time-Saving, Results-Getting, Money-Making, Writers’
Block-Busting Radio Solutions”. Jeffrey Hedquist understands the problems: Challenging economy, staff reductions, no time or budget for production, limited talent resources, not enough good input to create, requests for bad radio. Attendees of this seminar will learn the solutions: Quick-to-use tools culled from four decades of creating remarkable radio success for clients of all sizes. Known as “Advertising’s Storyteller,” Jeffrey Hedquist has won over 700 advertising awards worldwide.

12:00 p.m. – The RMB Crystal Awards Gala is an exciting, fast-paced luncheon event hosted by RMB President, Gary Belgrave. The RMB Crystal Awards is Canada’s only awards competition exclusively for radio so anyone in the business of radio creative or radio sales should attend this inspiring event. Upon leaving the show, attendees each receive the 2010 RMB Crystal Awards Winner’s CD.

Order your RMB Crystal Awards tickets today here