Toronto – CANADA FOR HAITI, Fridayâ€™s one-hour, commercial-free special produced collaboratively between CBC Television, CTV and Global Television, has raised more than $13.5 million to date for relief efforts in Haiti, it was confirmed today. When the funds are matched by the federal government, the amount increases to more than $27 million. An additional $6.7 million was raised in Quebec in a French-language telethon that ran concurrently on Friday night, bringing the overall Canadian television total with federal contributions to more than $40 million.
Hosted by Cheryl Hickey, Ben Mulroney and George Stroumboulopoulos, CANADA FOR HAITI was seen on average by 2.4 million Canadians, who watched the special on CBC Television, CTV, Global Television, MTV, MuchMusic, Citytv and National Geographic Channel. 6.65 million Canadians watched some or all of the broadcast.
CANADA FOR HAITI and HOPE FOR HAITI streamed across network sites CBC.ca, CTV.ca, GlobalTV.com, MuchMusic.com and CP24.com, attracting more than 40,000 live video views.