DJ WIlliams, is a Canadian born sales and creative guru, who has provided creative services for major market powerhouse stations such as 1010 WINS in New York City, KIIS FM in Los Angeles, WSM AM in Nashville and WEEI AM in Boston before joining Clear Channel Radio as Director of Client Services for their company-wide, internal advertising agency called Creative Services Group (CSG).
His formula for radio-marketing success has been developed for radio station sales representatives who want to attract new advertisers, for radio advertisers who want their hard-earned marketing dollars to work and for radio listeners who demand that you at least entertain them while you interrupt the flow of music or talk on their favourite station.
This 4 hour, action packed seminar has been designed for General Managers, Sales Managers and Sales Representatives who want to:‪‪
– re-capture, re-identify and re-establish radio as an exciting place to advertise‪
– celebrate the power of sound…and unite the sales and creative departments together‪
– learn how powerful a strategic radio marketing plan can be when everyone communicates‪
– differentiate between branding and direct response campaigns‪
– see and hear real life case studies from campaigns that have worked‪
– demonstrate how to make radio station sales departments sexy, cool and engaging‪
– get back into the business of selling sound and BIG ideas‪
– offer solutions that will help energize, challenge and inspire new (and veteran) sellers‪
– walk through a simple marketing “boot camp” for sellers and prospects
Cost: OAB Members – $150.00 **
Non-Members – $200.00 **
** The prices include a ticket for the Crystal Awards Luncheon
Where – Canada Music Week Toronto
When Thursday March 11th 10:15am – 12:15pm and then 2:45pm – 4:45pm
Register Here
