Using Social Media to Deliver Relevance to Listeners and Value to Advertisers

As you know, radio is facing challenges from new media. We at ByrnesMedia view these as new content providers which can enhance what we are already doing. Radio has always said it wants to focus ‘one on one’ with its listeners.

Social media truly does this through micro niche groups that are highly personal in nature. Greg Nisbet is a well known New Media specialist.

In this exclusive article for the ByrnesMedia Monthly Memo, he gives us some great advice on how we can start to use some new media to help radio achieve more traction and relevancy. Please email me or call toll free at 1-866-332-1331 with your comments and questions on New Media.