At a time when new technologies such as satellite radio, online radio and portable digital players offer several alternatives to traditional radio, the latter continues to prosper.
In 2007, private radio broadcasters' advertising revenue advanced 6.0% to $1.5 billion (current dollars), outpacing advertising market growth as a whole for the third time in five years.
Licensing of new radio stations to serve Winnipeg, Manitoba
CRTC Release
The Commission approves the application by Native Communication Inc. for a broadcasting licence to operate a new English- and Aboriginal-language Native Type B FM radio station to serve Winnipeg, Manitoba.
The Commission approves in part the application by Evanov Communications Inc., on behalf of a corporation to be incorporated, for a broadcasting licence to operate a new English-language commercial FM radio station to serve Winnipeg. Within 90 days of the date of this decision, the applicant must submit an amendment to the application proposing the use of an FM frequency other than 104.7 MHz (channel 284B) that is acceptable to both the Commission and the Department of Industry.
Licensing of a new radio station to serve Drumheller, Alberta
CRTC Release
The Commission approves the application by Golden West Broadcasting Ltd. for a broadcasting licence to operate a new FM radio station to serve Drumheller.
Notice of consultation and hearing - Cambridge, Ontario - Deadline for submission of interventions/comments: 25 September 2008
CRTC Release
The Commission will hold a public hearing commencing on 20 October 2008 at 9:30 a.m., at the Future Inns Cambridge, 700 Hespeler Road, Cambridge, Ontario, to consider the following applications:
IMS Radio has re-launched as Astral Media Radio Sales. The re-invention of Astral Media Radio's national sales division marks a new and exciting beginning for the business.
Astral Media Radio Sales, under the direction of Lesley Conway-Kelley, Executive Vice-President and General Manager, will bring together the tools, the strategy and Creative Services into one national sales organization that delivers ideas – not just air. The group aims to present focused, integrated solutions to their clients, beyond traditional airtime campaigns. With more imagination and more innovation, the group intends to change the approach to selling national radio in Canada.
We are seeing more radio stations generating revenue from their websites after years of pouring money into these sites. We will touch on some of the reasons for this as we update you on what we are seeing on the web these days. Spending on internet advertising continues to surge and has overtaken newspaper ads for the first time. The Interactive Advertising Bureau www.iab.net report released last month confirms that internet advertising revenues reached $5.8 billion for the first quarter of 2008 which is an 18% increase over the same period in 2007, and represents the second highest quarter ever recorded, after Q4 2007’s $5.9 billion. “We continue to experience significant growth and vitality in interactive marketing, media and advertising,” said Randall Rothenberg, president and CEO of the IAB. “We expect growth to continue, as consumers spend more and more time online, and marketers find more innovative ways to reach them through digital media.” Zenith Optimedia (www.zenithoptimedia.com), the company that tracks ad spending around the world, projects a banner year for ad spending on the internet for two key reasons:
I’ve had a few people ask why I’ve never written about this scheduler. After all, I’ve done a couple of articles on Selector and Linker. I guess they’re right… fair is fair. Here, then, is my take on MusicMaster for Windows.
Layout
Like all software, the biggest immediate hurdle is navigation. Knowing where to find things is all-important and MMW is a pleasant surprise in this area. It’s a fairly compact program and this really works in the user’s favour, since the learning curve isn’t as steep as it is with some other schedulers. I especially like the Info Bar, which defaults to the left side of the screen, but can be moved elsewhere or even turned off altogether if need be. This bar makes category and clock access very straightforward and also allows you to pull up a day’s schedule in a few quick clicks. In addition, the more traditional pull-down menus are logically thought out and not overwhelming, which I find is one of the most appealing aspects of the program overall.
