Licensing of new radio stations to serve Peterborough and the City of Kawartha Lakes
CRTC Release
The Commission approves the application by Pineridge Broadcasting Inc. for a broadcasting licence to operate a new English-language commercial FM radio programming undertaking in Peterborough.
The Commission also approves in part the application by 591989 B.C. Ltd., a wholly owned subsidiary of Corus Entertainment Inc., for a broadcasting licence to operate a new English-language commercial FM radio programming undertaking in Peterborough to replace its AM station CKRU Peterborough. Specifically, the Commission approves the conversion to the FM band but denies the proposed technical parameters. The licensee must submit for the Commission’s approval, within 90 days of the date of this decision, an amendment to its application proposing the use of an FM frequency other than 96.7 MHz (channel 244C1) and technical parameters that are acceptable both to the Commission and to the Department of Industry.
Canada’s private broadcasters have reacted to the April 28th Federal Court of Appeal decision that overturned an earlier Federal Court Trial Division ruling regarding broadcast licence fees. In December of 2006, the Federal Court Trial Division ruled that the CRTC Part II Licence Fees collected by the federal government from broadcasters and broadcast distributors were an illegal tax. The Crown appealed that decision to the Federal Court of Appeal, which ruled that the fees are valid regulatory charges. The CAB launched this challenge in 2003.
“CAB members are disappointed with the outcome of the appeal. Based on members’ stated intentions, there is no doubt the CAB will seek leave to appeal this decision to the Supreme Court of Canada,” said Glenn O’Farrell, President and CEO of the CAB.
The Evanov Radio Group launched in Hawkesbury with a dynamic promotion – “Céline Dion Live in Paris!”
The Jewel 107.7 celebrated it’s official launch with a major promotion in which it gave away a one week trip for two to Paris France! . CKHK FM is sending our lucky listener Mme Denise Souligny and a guest to see Céline Dion live in concert at the Palais Omnisports in France! The grand prize includes round trip airfare, a full week’s hotel accommodation, and concert tickets to Céline’s show in Paris! The station made such an impact with its launch that in the 4 weeks of the contest it received over 15,000 ballot entries! The market’s response was astounding!
Last month we challenged Program Directors to examine all the imaging on the radio station to ensure each image cut has a purpose and reason for being on the radio station. The article prompted a number of Programmers to contact me with additional questions as well as a few comments so perhaps the article served its purpose and got people thinking. Feedback is always welcome. In order to offer some more practical advice on this topic I talked to four of the top image voices in the business who are tasked with bringing scripts to life and asked them to share their thoughts on ways to improve what happens between the records.
1. What should a radio station look for when choosing an image voice?
David Kaye (www.davidkaye.com): Someone who will communicate with the exact audience you’re going after. A good friend of mine at a radio station in Florida said when people hear the voice they should think of it as the owner of the station, so it’s the first line that creates the image. When I was smaller I used to hear the voices on the radio station, without knowing what I was going to do for a living and thought that must be the boss. The voice has to be versatile so they can deliver different styles and give you different variations to bring the script to life.
Jeff Rechner (www.voiceboy.com): If you can't afford several voices, find somebody who has a lot of flexibility in their reads so that, if you go off in some weird direction for a promo or set of imaging, that voice can head there. I was hired by KCUV in Denver, a very eclectic Triple-A, because I had a strong casual read, but also, because when they'd occasionally get weird or need a spare Monty Python character, I could turn those reads around for them as well.
David Tyler (www.davidtyler.com): I think 'personality' is something to look for in your imaging voice. For too long the 'image voice' has been this huge disembodied, almost monolithic omnipresent thing on radio stations. There are some times when you'll want that for effect... so, look for somebody that's flexible in their reads.
