That’s what the results of a new survey from NPR and Edison Research confirm, as devices like Amazon’s Echo and Google’s Home continue to grow in popularity. According to data from The Smart Audio Report, one-in-six Americans now own a smart speaker (16%), up 128% since January 2017. Seven percent of Americans report acquiring at least one smart speaker between Black Friday and the end of 2017, and 4% report acquiring their first smart speaker device during the holidays.
Who dominates the category? Amazon. More than two-thirds of smart speaker owners report having an Echo, Dot, or other Alexa-based product. One quarter of smart speaker owners report having a Google Assistant product such as Google Home or Google Home Mini.
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