My 10 Sales Predictions For The Next 25 Years

The laws of the universe are cyclical. Everything that goes around comes around. In January of 2000, when everyone was worried about the Y2K millennium bug, I wrote an unpublished article on the past, present, and future of radio. In 2005, as a panelist at the Mid-Year Radio Symposium, I reiterated my prediction publicly. It resulted in a flurry of investors cornering me in the hallway afterward, asking if they should pull out of radio. My answer was, “No, just invest in the smaller, nimbler groups.” So what was my prediction?

I said then — and I stand by it now — that the super groups would collapse under their own weight. Or rather, the weight of their own debt.

Here are my 10 predictions:

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