It’s quite surprising more markets are not copying what radio is doing in Chicago. If this kind of approach to promote the power of radio, and drive results for advertisers, is succeeding in the 3rd-largest market in America, you would think the same approach would work in many other markets. It takes a strong state association and radio market managers willing to work together, which is exactly what continues to happen in Chicago. Here’s what they’re doing with Chevy in the Windy City.
More than 40 Chicago radio stations will simultaneously air a 60-second interview with John Alfirevich, dealer operator of Apple Chevrolet and president of the Chicagoland and Northwest Indiana Chevy Dealers Association, discussing how radio is a strong and proven channel for advertisers. The interview will air on Tuesday at 4:29pm. Alfirevich said, “Our association is dedicated to providing our Chevy dealers with exceptional marketing programs showcasing Chevrolet’s world class products in an honest and ethical way. Radio keeps Chevy engaged with the Chicago community, and provides that broad-reaching foundational piece to our marketing plan.”
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