Toronto PPM September 2015

CHFI has retaken the #1 spot in Toronto again, just edging out CHUM-FM. While weekly and daily cume’s look to be healthy, the overall shares for many stations continue to decline which is either a PPM wobble (low sample sizes) or may indicate a drop in time spent listening.

CBC makes it into 3rd spot but loses some share even though they were aggressively marketing via television over the past few months.

Newcap’s Boom 97.3 (CHBM) increased share slightly and is now tied for 3rd spot in the market.

Virgin radio also increased share but holds steady in 6th place. Q107 is also up slightly and jumps two slots to #7. The Corus sister station CFNY increased by more than a point.

Overall, there were 10 stations who enjoyed audience increase (based on 12+ % share) and 8 stations who were either static or lost audience.

MZ Media (CFMZ-FM) lost more audience and slipped from 6th to 10th Toronto. 680 news also lost some audience and dropped a slot to 8th. CFRB also lost a full share but holds onto the 5th spot in the market. 680 news (CFTR) were static in 8th, but it will be interesting to see how the talk and news stations do in the next measurement period with a Federal Election in October.

All People 2+ Mon – Sun2am – 2am

Toronto

 

Share %

Daily Cume (000)

Station

Jun Aug 2015

Mar May 2015

Dec Mar 2015

Sep Nov 2014

May Aug 2014

Feb May 2014

Nov

Feb

2014

Jun Aug 2015

Mar May 2015

CHFI-FM

9.6

9.4

13.6

13.0

12.9

13.3

18.0

837.5

926.0

CHUM-FM

9.5

9.5

10.1

10.0

10.3

9.8

9.5

734.7

840.0

CBLA-FM

8.7

9.3

9.0

8.7

9.1

10.2

10.5

356.8

416.0

CHBM-FM

8.7

8.4

6.5

6.4

7.2

7.4

5.4

642.2

724.0

CFRB

6.8

7.8

7.2

7.5

5.6

5.7

5.2

250.1

283.0

CKFM-FM

6.3

5.5

5.2

5.6

6.9

5.7

5.5

720.9

814.0

CILQ-FM

5.8

5.3

3.9

5.5

5.1

4.6

4.5

437.9

499.0

CFTR

5.5

5.4

6.1

6.0

5.5

6.3

7.2

534.3

586.0

CFZM

4.3

3.5

3.7

3.7

3.3

3.9

4.1

173.9

156.0

CFMZ-FM

4.2

6.1

7.7

6.5

4.9

3.8

4.1

246.7

288.0

CFNY-FM

4.2

3.0

2.7

2.7

2.8

2.8

2.8

378.5

359.0

CJCL

4.0

3.1

2.5

2.4

3.2

3.5

3.0

284.7

249.0

CKIS-FM

4.0

4.2

3.5

3.8

4.3

4.3

4.4

502.8

608.0

CFXJ-FM

3.0

3.1

2.0

2.1

2.4

2.1

1.7

319.0

390.0

CIDC-FM

2.7

2.3

2.5

2.3

2.3

2.1

1.9

357.6

385.0

CBL- FM

2.1

2.2

2.2

1.8

1.6

1.7

1.7

137.1

150.0

CFMJ

2.1

2.3

2.7

2.0

2.0

2.0

2.4

112.6

126.0

CIND-FM

1.5

1.4

1.3

1.2

1.6

1.3

0.8

177.6

183.0

CKFG-FM

1.4

1.6

1.7

2.8

2.4

2.6

0.9

91.1

89.0

CJRT-FM

1.3

1.3

1.2

1.5

1.8

1.6

1.6

100.1

106.0

CKDX-FM

1.1

1.8

1.6

1.2

1.1

1.2

1.1

89.0

102.0

CHKX- FM

1.0

1.0

0.8

0.9

1.0

1.0

0.9

87.2

100.0

CING-FM

0.7

0.8

0.5

0.5

0.7

0.7

0.6

94.4

122.0

CHUM

0.5

0.7

0.9

0.7

0.7

1.0

0.9

70.8

101.0

CINA

0.4

0.6

0.7

0.7

0.6

35.7

48.0

TERMS

Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.