Reaching younger listeners these days involves doing more than just broadcasting on the airwaves. Social media and internet programming have a large impact on that demographic. Using the power of YouTube and other visual social media can draw in these listeners and help you then drive them back to your site and your station.
For example, President Barack Obama appeared in Zach Galifianakis’s program on Funny or Die, called “Between Two Ferns” as a way to reach out to this demographic. He wanted to spread word of his affordable health care plan to young people and went straight to where many of them will see his message. It helps that he has a good sense of humour and can play along and dish it right back to Zach.