Wise Words from Roy Williams

I am a big fan of The Wizard of Ads Roy H. Williams. Roy knows how to write great radio copy and has helped clients develop campaigns that have made them very wealthy. In this video he has some good advice on the importance of selling clients on your benefits and not trying to get the sale by badmouthing other stations or other media. He also has some interesting advice on a radio station should generate revenue via your online audio stream.