Proven Digital Strategies and
Tactics that Increase Digital Revenue
The Ontario Association of Broadcasters is proud to present Matt Sunshine, Executive Vice President, The Center for Sales Strategy as host of CONNECTION 2013’s Sales Session to be held on Thursday, November 7th at the Toronto Airport Marriott Hotel, 901 Dixon Road. Proven Digital Strategies and Tactics that Increase Digital Revenue. This presentation does exactly what the title says it not only reviews why digital is important and how its growing, but then goes one step further and gives you ideas and tactics that you can use to increase your digital revenue. This workshop will cover topics that include: how to prepare yourself to make digital discoveries, How to build integrated solutions that are focused on ideas that will produce ROI for clients and how to set proper expectations.
Matt is most valued by his colleagues and clients for his strategic planning, organizational development, and considerable experience in sales training and management coaching. He insists on establishing Key Performance Indicators, so that expectations and progress can be both realistic and measurable. Some of the programs that Matt has authored for The Center for Sales Strategy include the Interactive Insight webinar, the Digital Sales Accelerator, and the Facilitator’s Certification Workshop.
After working with both traditional media and online/digital clients in many major markets across the U.S. and Canada, Matt was appointed Executive Vice President at CSS in 2010. Prior to joining the company in June 2006, he worked closely with CSS for many years as the Group Director of Sales Development for Susquehanna Radio Corp and the General Sales Manager at KPLX/KLIF Dallas. He directed Susquehanna’s Advanced Sales Academy and served on the Sales Advisory Council of the Radio Advertising Bureau. Matt also headed up Susquehanna’s New Media Initiative, developing both content and revenue for streaming audio, text messaging, podcasting, and sub-channels.
Working with online clients such as Miniclip.com, Buy.com, Katz360 (among others), Matt is uniquely qualified to lead the online initiatives of CSS and its clients. He heads-up the company’s Online Marketing Solutions initiative, a new division of CSS that will work with Internet publishers, vertical ad networks and digital marketing solutions companies.
Training comes naturally to Matt outside of the world of sales and management as well. He is also a triathlete, having completed a number of Half Ironman triathlons and the 2007 Ironman Coeur d’Alene. He is a St. Louis native, and a 1990 graduate of the University of Missouri at Columbia, majoring in Political Science. If you are familiar with CSS, you may also know Matt’s wife, Beth Sunshine, who serves as the VP Talent Services for CSS. She has been with CSS since 2004 and married to Matt since 1991. They have twin girls Allie and Emily.
CONNECTION 2013 tickets are available at www.oab.ca. Sales Session tickets are $99 for members and $129 for non-members and include breakfast and entry to the Luncheon, featuring keynote speaker Raj Shoan, Ontario Commissioner, CRTC.