PPM Results – Spring 2013 – Vancouver

CBC stays on top in Vancouver this time around, but CKNW closed the gap and leap-frogged QM-FM into second spot. QM, on the other hand, turned in one of their softest books in a while. Their share fell almost 3 full points. The Beat was flat, but still managed to switch places with Virgin in the CHR wars as the latter station dropped .8 of a share. JRfm remains consistent with the Pattison-owned Country station steady in 6th. Also of note was the strong showing by Team 1040 as they took advantage of the Canucks shortened season.

Terms
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.