PPM Results – Spring 2013 – Calgary

Country 105 continues its winning ways and even increased its share slightly from the previous book. CBC is up a notch. News/talk/sports, AM 770, was down and slipped to 3rd in the market. Lite was also soft, but hung on to 4th. Q-107 and Jack both climbed in the rankings thanks to a softer than usual showing by CJAY. Up! was up over a half share and that was good enough to see them climb two spots to 11th. Conversely, Kool was down a share and two ranks.

Terms
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.