Today’s effort by certain cable/media competitors to launch a public misinformation campaign around Bell’s acquisition of Astral Media is clear evidence that the competitive landscape is changing, and the new reality has competitors worried.
“With Astral, we’re actually leveling the playing field with the long-dominant media/cable company in Québec, Québecor, and bringing new investment and increased competition to the media marketplace,” said Martine Turcotte, Bell’s Vice Chair, Québec. “Coupled with the fast growth of next-generation services like Bell Fibe TV against traditional cable, we have our competitors concerned about how quickly their traditional market dominance is eroding. But it’s the kind of new investment in content, services and networks that consumers deserve, and Bell is delivering.”
Read more here.