Montreal PPM Results

Not much has changed at the very top as Astral continues to dominate the Montreal market with the #1 and #2 stations. Virgin looks to corrected some of the issues it faced in the last book and picked up both share and cume. But the big mover in this market is The Beat owned by Cogeco which is now tied with Virgin for #2.

All people 2+ Monday – Sunday 2am – 2am Montreal
Survey period 27 Feb – 28 May 2012 Share % Cume Daily Cume
Station Market Feb-May Nov-Feb Aug-Nov June-Aug Feb-May Jan-Apr Dec-Mar Nov-Feb (000) (000)
CJAD Montreal CTRL Anglo 23.4 24.8 24.4 23.5 25.5 26.1 26.4 25.9 477.4 186.4
CJFMFM Montreal CTRL Anglo 17.6 17.3 18.3 20.2 18.5 18.6 18.5 18.2 794.8 255.7
CKBEFM Montreal CTRL Anglo 17.6 14.9 16.3 16.0 16.7 16.7 16.5 17.2 789.1 202.8
CHOMFM Montreal CTRL Anglo 13.4 11.9 12.3 13.4 11.4 10.6 10.2 10.3 665.1 156.2
CBMEFM Montreal CTRL Anglo 7.7 8.2 8.4 7.5 8.4 8.3 8.1 7.5 232.0 66.9
CKGM Montreal CTRL Anglo 3.3 4.4 4.0 2.2 2.8 2.9 2.8 2.6 290.9 53.6
CBMFM Montreal CTRL Anglo 2.5 2.7 2.6 2.2 3.2 3.1 3.1 2.9 242.6 26.6
CFGLFM Montreal CTRL Anglo 2.3 2.2 1.6 2.9 2.0 1.9 2.0 2.1 682.5 53.7
CJPXFM Montreal CTRL Anglo 2.2 3.1 2.6 2.3 2.2 2.5 3.0 3.3 280.1 24.3
CITEFM Montreal CTRL Anglo 1.5 1.8 1.5 1.1 1.0 1.1 1.2 1.2 662.9 44.2
CKOIFM Montreal CTRL Anglo 1.3 1.0 1.0 1.1 0.9 0.9 0.8 0.8 661.0 56.0
CKMFFM Montreal CTRL Anglo 1.1 1.2 1.3 0.9 0.9 1.0 1.1 1.2 583.3 46.1
CHMPFM Montreal CTRL Anglo 1.1 1.0 0.9 0.6 0.9 0.8 0.8 0.8 319.4 24.2
CKLXFM Montreal CTRL Anglo 0.6 0.5 0.6 0.5 0.6 0.6 0.5 0.5 285.6 13.3
CBFFM Montreal CTRL Anglo 0.3 0.3 0.2 0.1 0.3 0.3 0.3 0.3 88.2 6.8
CBFXFM Montreal CTRL Anglo 0.1 0.2 0.4 0.3 0.2 0.2 0.2 0.2 143.2 4.3
CKAC Montreal CTRL Anglo 0.1 0.1 0.1 0.3 0.5 0.6 0.5 0.5 89.1 5.9

* CFQR-FM changes it’s name to CKBE-FM on 29 August 2011

TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
 
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
 
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.