Montreal PPM Results

Astral’s stranglehold continues in Montreal. News/Talk CJAD keeps humming along in 1st with just under a 25 share. Their sister-station, Virgin (CJFM-FM) did drop a share, but remain comfortably in 2nd. After changing to a Hot AC/Rhythmic AC in September of last year, Cogeco’s 9-2-5 The Beat is struggling to gain traction. They dropped from 16.3 to 14.9, but managed to hold onto their 3rd place ranking. CHOM softened slightly, but they were also able to maintain their position. The CBC (CBME-FM) was virtually flat book to book. The remainder of the stations stayed in the lower single digits.

All people 2+ Monday – Sunday 2am – 2am Montreal
Survey period  28 Nov – 26 Feb 2012 Share % Cume Daily Cume
Station Market Nov-Feb Aug Nov June-Aug Feb-May Jan-Apr Dec – March Nov-Feb (000) (000)
CJAD Montreal CTRL Anglo 24.8 24.4 23.5 25.5 26.1 26.4 25.9 469.8 183.2
CJFMFM Montreal CTRL Anglo 17.3 18.3 20.2 18.5 18.6 18.5 18.2 783.9 240.9
CKBEFM * Montreal CTRL Anglo 14.9 16.3 16.0 16.7 16.7 16.5 17.2 790.3 186.3
CHOMFM Montreal CTRL Anglo 11.9 12.3 13.4 11.4 10.6 10.2 10.3 650.2 144.3
CBMEFM Montreal CTRL Anglo 8.2 8.4 7.5 8.4 8.3 8.1 7.5 236.2 66.1
CKGM Montreal CTRL Anglo 4.4 4.0 2.2 2.8 2.9 2.8 2.6 315.0 64.9
CJPXFM Montreal CTRL Anglo 3.1 2.6 2.3 2.2 2.5 3.0 3.3 318.8 27.8
CBMFM Montreal CTRL Anglo 2.7 2.6 2.2 3.2 3.1 3.1 2.9 248.6 25.7
CFGLFM Montreal CTRL Anglo 2.2 1.6 2.9 2.0 1.9 2.0 2.1 682.3 50.6
CITEFM Montreal CTRL Anglo 1.8 1.5 1.1 1.0 1.1 1.2 1.2 662.6 44.2
CKMFFM Montreal CTRL Anglo 1.2 1.3 0.9 0.9 1.0 1.1 1.2 570.1 44.9
CKOIFM Montreal CTRL Anglo 1.0 1.0 1.1 0.9 0.9 0.8 0.8 602.4 47.8
CHMPFM Montreal CTRL Anglo 1.0 0.9 0.6 0.9 0.8 0.8 0.8 308.6 22.1
CKLXFM Montreal CTRL Anglo 0.5 0.6 0.5 0.6 0.6 0.5 0.5 223.7 11.5
CBFFM Montreal CTRL Anglo 0.3 0.2 0.1 0.3 0.3 0.3 0.3 81.5 6.7
CBFXFM Montreal CTRL Anglo 0.2 0.4 0.3 0.2 0.2 0.2 0.2 158.4 4.7
CKAC Montreal CTRL Anglo 0.1 0.1 0.3 0.5 0.6 0.5 0.5 102.1 5.8

 * CFQR-FM changes it’s name to CKBE-FM on 29 August 2011

TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
 
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
 
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.