Edmonton PPM Results

Edmonton saw higher than usual market flux. Corus’ Country FM, CISN, had what can only be called an extraordinary book. After trending down over the last half of 2011, the station jumped almost 2 ½ shares and vaulted from 4th to 1st in the market. CHED had a softer book by their standards and will be eyeing the next ratings closely. Rawlco’s NOW (CKNO-FM) saw their string of up-trends abruptly end with almost a 2 share drop. In doing so, their rank fell from 2nd to 3rd. Newcap’s Capital FM (CKRA-FM) also declined from an 8.1 to a 7.3 and they, in turn surrendered a rank position. Unlike Calgary, rock did not fare well in Edmonton with all three stations in the format – Sonic (CHDI-FM), The Bear (CFBR-FM), and K-Rock (CIRK-FM) – all showing declines. The other notable was Harvard’s Lite 95-7 (CKEA-FM) which moved from a 2.0 to 3.3, meaning that while it has a long way to go, AC may not be dead there after all.

All people 2+ Monday – Sunday 2am – 2am Edmonton
Survey period  28 Nov – 26 Feb  2012 Share % Cume Daily Cume
Station Market Nov-Feb Aug Nov June-Aug Feb-May Jan-Apr Dec – March Nov-Feb (000) (000)
CISNFM Edmonton CRTL 10.2 7.8 8.8 9.6 9.0 9.0 9.1 746.2 123.6
CHED Edmonton CRTL 9.9 10.5 10.5 10.5 10.7 10.7 10.5 516.4 117.2
CKNOFM Edmonton CRTL 8.1 9.9 9.7 9.2 8.7 8.4 8.1 946.7 158.4
CKRAFM Edmonton CRTL 7.3 8.1 7.5 7.7 7.8 7.4 6.9 873.5 124.4
CIUPFM Edmonton CRTL 6.6 6.2 7.3 8.2 7.9 6.7 5.3 1,007.3 139.4
CBX+ Edmonton CRTL 6.5 6.7 6.3 6.0 6.0 6.0 5.7 314.2 78.0
CKNGFM Edmonton CRTL 5.9 5.4 4.2 4.9 4.8 5.3 5.4 797.3 105.9
CHDIFM Edmonton CRTL 5.6 6.3 7.3 6.9 6.8 6.4 6.3 683.8 116.2
CFBRFM Edmonton CRTL 5.6 6.4 6.7 6.4 6.7 6.5 6.5 660.9 91.9
CIRKFM Edmonton CRTL 5.3 5.4 5.7 6.2 6.4 6.1 5.8 659.0 90.9
CFCW * Edmonton/Camrose 4.9 4.8 4.6 4.4 4.3 4.6 5.1 218.0 44.6
CFMGFM Edmonton CRTL 4.4 4.9 3.4 2.6 3.4 4.5 7.3 820.7 115.0
CHBNFM Edmonton CRTL 3.4 3.4 4.2 4.2 4.2 4.6 4.7 811.7 110.3
CKEAFM Edmonton CRTL 3.3 2.0 1.8 1.7 1.0 0.8 0.8 856.9 72.3
CJNW-FM   2.8             638.4 85.1
CBX FM Edmonton CRTL 2.6 1.8 2.0 2.7 2.7 2.6 2.6 187.8 29.2
CHQT Edmonton CRTL 1.7 1.9 1.7 1.5 1.6 1.6 1.5 215.8 36.2
CFRN Edmonton CRTL 1.5 1.7 1.7 1.8 2.0 1.9 1.9 197.3 27.3

 

TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.
 
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to the stations for at least one minute during the analyzed period.
 
Average Daily Universe – The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.

 

Data type: Respondent
February 28, 2011 – May 29, 2011
Average Daily Universe 1,125,000
Share Cume Daily Cume
Station Market % (000) (000)
CHED Edmonton CRTL 10.5 510.2 122.5
CISNFM Edmonton CRTL 9.6 741.5 104.2
CKNOFM Edmonton CRTL 9.2 967.5 164.7
CIUPFM Edmonton CRTL 8.2 915.5 131.6
CKRAFM Edmonton CRTL 7.7 889.8 136.4
CHDIFM Edmonton CRTL 6.9 708.2 123.9
CFBRFM Edmonton CRTL 6.4 671.2 107.6
CIRKFM Edmonton CRTL 6.2 646.0 104.9
CBX+ Edmonton CRTL 6.0 368.2 81.1
CKNGFM Edmonton CRTL 4.9 828.7 110.6
CFCW * Edmonton CRTL/Camrose 4.4 249.2 46.6
CHBNFM Edmonton CRTL 4.2 843.1 129.2
CBX FM Edmonton CRTL 2.7 199.1 35.3
CFMGFM Edmonton CRTL 2.6 828.2 91.9
CFRN Edmonton CRTL 1.8 196.5 29.6
CKEAFM ** Edmonton CRTL 1.7 637.4 43.3
CHQT Edmonton CRTL 1.5 225.1 37.1
* = spill station
** Note: CKEAFM changed format on March 28, 2011 from Adult Album Alternative to Adult Contemporary.
TERMS
Share – Within a central market area, the estimated total hours tuned to that station expressed
as a percentage of total hours tuned to Total Encoded Radio.
Cume (000) – Expressed in thousands, this is the total number of people who were exposed to
the stations for at least one minute during the analyzed period.
Average Daily Universe – The average daily universe for the analyzed period. The universe is
expressed as daily averages because it changes slightly daily as the intab changes.