Laura Gaggi & The New Media Reality at OAB CONNECTION 2010

The Ontario Association of Broadcasters announces Laura Gaggi, President of Gaggi Media Communications Inc., will be a speaker at Connection 2010 on Thursday, October 21st.

Beginning at 4:00 p.m., Laura’s presentation and panel discussion will focus on The New Media Reality: Fact and Fiction.  Laura’s panel will feature Deanne Childs, Senior Sales Executive, Thindata 1:1; Jeff Corcoran, Director Corporate Marketing, OLG; and Helena Shelton, EVP Trading & Accounting, PHD Canada.

This session will explore the state of media in Canada and dispel some of the myths about broadcast and the accelerated growth and importance of online advertising and social media. A panel will discuss their successes in finding the “strategic balance” between online and broadcast in their media and marketing campaigns. They will also talk about the relationship between the media, advertising and digital agencies and how they are working together to find these optimum levels to reach and motivate consumers. 

As owner of Gaggi Media for the past 18 years, and with over 30 years of media experience, Laura’s passion for the business has generated wide recognition for her creative integrated media solutions, accountability and ability to predict and adapt to the ever-changing media environment.

Gaggi Media is a highly successful and wholly owned Canadian multi-award-winning strategic media planning and buying company that plans and purchases all forms of media (including online) in Canada and the U.S. Some of Gaggi’s high profile national and international accounts include: The Globe & Mail, Cineplex, Ontario Power Generation, Direct Energy, Dr, Oetker, and Kao Brands Canada.

Be sure to see Laura at the OAB Connection 2010 Conference on Thursday, October 21st at On The Park Events and Conference Centre, located at 1095 Leslie Street, just north of Eglinton Avenue in Toronto. In addition to Laura, Connection 2010 features other great speakers – John Parikhal, John Potter, Mark Ramsey and Theresa Treutler.  The conference will close with the Gala Awards Reception and Dinner.  Where we are fortunate to have Rita Cugini, Commissioner, Ontario, CRTC not only in attendance, but Rita will address guests.   And there will be a special presentation of the OAB Lifetime Achievement Award to Duff Roman and Jim Waters!

Full Delegate Conference passes are $199 for OAB members and $249 for non-members

GET YOUR TICKETS NOW!

For more information go to www.oab.ca or call 905-554-2730