Listener Driven Radio – Businesses Look to the Crowds for Content

In a recent article, Springwise.com lists five businesses that look to the crowds for content, including Listener Driven  Radio. 

Tapping the crowd for creative input can provide a double-sided benefit for businesses: first, it unleashes a huge resource of ideas, often at little or no cost. Second, it’s a powerful marketing tool, providing information about who potential customers are, and about what they like. Here are five recently spotted enterprises that make use of content from the crowd…

Click here for the full article from Springwise.com