Here’s a current example of how Social Media can change advertising. It’s all about having fun with your brand. In this case its a brand that needed a lift and a fresh remake.
This week, something brilliant happened in a small studio in Portland, Ore. A team of digital gurus and a bare-chested former NFL wide receiver named Isaiah Mustafa, created an unprecedented viral video campaign that made Barack Obama’s presidential victory speech look like nothing more than a blip on YouTube’s radar.
Click here for the full story from the Star.
Thanks to Warren Cosford for this story
